Marketing Trends: TikTok vs Instagram

TikTok has been ranked the fastest-growing apps and has been downloaded more than 1 billion times worldwide. TikTok came into existence in 2016 and is growing since then. Gen Z and the millennials mainly use TikTok. Most of the users of Tiktok are under the age of thirty.

Instagram vs. TikTok Trends

Instagram is a place to share photos, whereas Tiktok is a place to create and share short videos. The videos shared on Instagram come with lots of editing, polishing, and mostly follows a theme. Whereas the videos on TikTok are real, and many are filmed in common living spaces, backyards, and kitchens. An influencer on TikTok need not be very glamorous and glittery. The TikTok users are mostly known for their fresh content and unique personalities.

Whereas on Instagram, all the stories, Instagram Live, and Instagram’s Discover pages are comparable. Instagram is a mainly picture-oriented app. The trend between both the platforms vary in high intensity, and TikTok is also known for its low price deals. So the question is that will TikTok replace Instagram? To know more about it, go through the details given below.


Understanding TikTok vs. Instagram marketing trends is important. For this, it is crucial to have a look at the demographics of both the platforms. TikTok started its journey from China, and the brands that invest in TikTok for marketing have access to the untapped Chinese market. Do not forget the fact that the use of Instagram is not allowed in China. So the brands on TikTok get the potential to have their content and influencer campaigns noticed by the whole Chinese community.

TikTok users are mostly between the age of 16-24. So the brands that want to influence the youngsters should start their marketing through TikTok. On average, a TikTok user spends 52 minutes in a day using the app, whereas Instagram users spend scrolling their feeds only 28 minutes a day.

User-Generated Content

TikTok has managed to reach the level of the fastest-growing app as the creators are general TikTok users. On TikTok, anyone can get a huge fan base and be an influencer. The algorithm of TikTok gives the potential to every TikTok user the potential to go viral, whether they have 50 followers or 5 lakh followers. Buy tiktok likes to maximize the followers range for your business using various influencers existing on the market.

In the TikTok vs. Instagram battle, TikTok is winning the race in creating user-oriented content. The short, engaging videos on TikTok take the form of dance challenges, make-up transformations, or lip-syncing performances. The content is more appealing as the audience are also allowed to be the part of the video with the brands’ or particular celebrity’s hashtag attached. It is a unique platform to make duets with famous personalities and go viral in seconds.

Viral Challenges

The answer to the question that will TikTok replace Instagram has a lot to do with the viral challenges performed on both the platforms. TikTok users are known to be more relatable and genuine content as compared to the perfect ‘lifestyle’ influencers of Instagram.

Teaming up with savvy TikTok users, even the small companies can run extensive marketing campaigns in less budget. Hashtag challenges are the most popular method used to create a strong fan following. Whereas on Instagram, the most famous celebrities are chosen as influencers, and high budgets are required.

General Differences

In the TikTok vs. Instagram battle, Instagram still holds its place over TikTok. It is because Instagram is a more demographically stable platform. Instagram has users of all varying ages and has popularity all around the world. No doubt, TikTok has also maintained its place and has become one of the fastest-growing apps. Instagram users have the choice of being redirected to the official e-commerce page of the brand, while TikTok has no such thing yet.

The Final Verdict

The last conclusion that we can make out of the question that will TikTok replace Instagram is that both the platforms hold their respective places firmly as of now. TikTok has excellent potential to dominate the market in the future. TikTok is a low-cost platform to promote products to the Millenials and therefore, future-proof your brand. Instagram has already managed to establish its role in digital marketing and has built its reputation in the industry.